How do I integrate a UTM link?

Integrate a UTM link?

A UTM is a parameter added to a URL to track the origin and effectiveness of marketing campaigns or traffic sources.

Example of a URL with a UTM: https: //www.exemple.com?utm_source=linkedin&utm_medium=social&utm_campaign=inscription

The different UTM parameters :

UTM Campaign: designates the link's campaign.

UTM Medium: corresponds to the acquisition channel (social networks, email, display, etc.).

UTM Source: is combined withUTM Medium to identify the source of traffic (e.g. if UTM Medium = social networks, UTM Source can be Linkedin, Twitter, Facebook...).

UTM Term: used to distinguish keywords.

UTM Content: is used to differentiate between different types of content.

You can then add columns to the database with the UTMs you wish to use.